It's the only drink holder you can fish with! Our patented and unique approach to hand-line fishing keeps you hydrated and having fun for hours!
Made in the USA, each Original Chill-N-Reel comes fully equipped with just about everything you need to immediately get to chillin' and reelin' -- and all you have to do is add your favorite bait and, of course, a frosty beverage!
 
Open up your new Chill-N-Reel, and you will find:
The Chill-N-Reel patented solid injection mold plastic outer shell
Polyurethane foam drink coolie insert (replaceable with any standard 12 oz can cooler sleeve)
50 feet of 8 lb test fishing line, pre-wound on the spool (the fishing line can be easily swapped with a heavier test if you'd like, however we recommend using a glove when you hand reel with thicker line) 
Starter hook and sinker (feel free to add more tackle of your choosing)
Instructional card
 
Now grab yourself some bait (worms, cheese, marshmallows, flies, grasshoppers, FishBites, etc.), plus your ice-cold drink, and now you are ready to Chill-N-Reel!